eBay Inc. has acquired Svpply.com, an innovative website that brings shoppers, tastemakers and merchants together onto a single site by offering a curated selection of stylish merchandise from across the Web. Users on Svpply.com recommend their style discoveries to other users, and display galleries of items they want or own.
With Svpply.com, eBay gains access to technology talent to further improve the shopping and selling experience for its customers. Svpply.com assets – including a talented team of six designers and developers – are well-suited to help eBay advance more personalized experiences and merchandising options on eBay.com.
Based in New York , the Svpply.com employees will work on merchandising, non-search discovery and browsing. Building off the recent acquisition of Hunch, eBay is establishing a sustainable presence in New York City, with a state-of-the-art technology development center. New York employees will work on highly visible technology projects across eBay, including data analysis, personalization and other specialty areas.
Social commerce sector was quite hot in news recently with rumors about possible acquisition of TheFancy by Apple in near future, big rond of investment by Asian ecommerce giant in Pinterest and various investment news in different social ecommerce sites.
Looks like social commerce is moving towards consolidation, with new and new pinterestesque social sites cropping up on daily basis, the market is getting overcrowded and only few will last to rule and rest will either get acquired by big players (only lucky few) and rest will end up as shut shops.