Facebook page ,no denying fact, is a great tool to keep loyal fans engaged and use different engagement tactics to grow your fan base through your existing fan base. One of the most successful tactics involve – Direct Emotional Connect to generate an action. For example, check the screenshot of a facebook post below :
You post a very emotionally rich image and ask your facebook fans to take an action to show their thoughts about the same by a like, share or comment. Such images or content create an instant connect with reader and have higher chances of generating an action. Every action by user reflects on ticker or timeline or news feed hence it further increases the chances of getting new facebook fans through these actions.
You can think of numerous such ways to present content and engage fans :
1. Trending topic
You can post a pic with images of Obama and Romney and ask for people’s opinion in terms of actions i.e. LIKE for Obama and Share/Comment for Romney
2. Use emotional quote which people can relate to
If your page is about technology, use some famous personality’s quote
If your page is about relations or love, well, thats an easy one – use any good love quote
3. Use Cute image (see the example below)
These tactics work really well to grow your fanbase quickly and gain visibility. It may not fetch you the customers but 100K fans with 5% prospective customers is way better than few thousands likes with 50-60% prospective customers.
Feel free to share your experiments and results in the comment area so that entrepreneurs get maximum out of this post. We will be writing another post very soon on other successful experiments we did with facebook.
Do share this post with your followers, fans and friends.